Programmatic advertising and real-time bidding (RTB) are two related and rapidly growing areas of digital advertising. Programmatic advertising refers to the use of technology to automate the buying and selling of advertising space, while RTB refers to the process of buying and selling individual advertising impressions in real time through an auction.

Programmatic advertising is driven by data and algorithms, which help to target and deliver the right advertising to the right audience at the right time. This allows advertisers to reach their target audience with greater precision and efficiency, and to track and measure the success of their campaigns in real time.

Real-time bidding, on the other hand, is a key component of programmatic advertising that enables the buying and selling of advertising impressions in real time through an auction. RTB allows advertisers to bid on specific advertising inventory in real-time, and to reach their target audience with greater precision and efficiency.

One of the key benefits of programmatic advertising and RTB is the ability to reach a large and engaged audience at scale. Programmatic advertising and RTB allow advertisers to reach their target audience through a variety of channels, including mobile, video, and display. This allows advertisers to reach their target audience with greater precision and efficiency, and to track and measure the success of their campaigns in real time.

In conclusion, programmatic advertising and real-time bidding are two of the most important and rapidly growing areas of digital advertising. Whether you're looking to reach a large and engaged audience, track and measure the success of your campaigns, or achieve another marketing goal, these strategies can help you achieve your objectives and grow your business.