Top 10 Digital Marketing Trends in 2022

2020 was an unprecedented year which not only put a lock all around the world but also threw a lot of challenges at the online business. Digital marketing is such an arena where things are ever-changing. Every day new trends are evolving. As technology is growing and multiplying, digital marketing is becoming more and more challenging.

Digital marketing services range from search engine optimization (SEO) and pay-per-click (PPC) to content marketing and social media. In order to achieve growth in your online business, you would need to follow certain trends that are floating in the market.

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In this congested traffic where so many online businesses booming these days, you should be able to retain your existing customers and improve on your engagement and try to generate more traffic and leads for your website and online business.

If you are looking for answers, this article will provide you with 10 such trends of digital marketing that you need to follow in 2022. Let us have a look!

1. SEO for Voice and Visual Search

These days, people prefer voice search over traditional type searching. So voice search is said to be the “next frontier” of SEO. The same goes for visual searching. Google has introduced an image recognition AI algorithm which has completely shifted the whole searching system from words to pictures and videos. These days’ users can even enter images in the Google search bar to get relevant results.

So if your company deals with digital marketing services and SEO services, then you should definitely consider this hack of image searching because this is a brand new way of bringing in new traffic.

2. Artificial Reality (AR)

AR is gaining a lot of popularity in 2021 and thus many such companies who specialize in digital marketing services and SEO services. will jump right in and incorporate this trend. AR gives users the allowance to view the products in 3D before they make the final call of whether or not they want to purchase the product. AR gives users the real-life experience of shopping in stores.

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3. Virtual Reality (VR)

Similar to AR, VR allows the users to “try on” the products before they make the final call. You will notice, certain e-commerce sites have this feature of “try on” where customers can see how the product will look on them before making the actual purchase. So if you are a company that provides digital marketing services and SEO services, this is a great marketing trend to adopt.

4. Artificial Intelligence (AI)

The world of artificial intelligence is slowly yet very rapidly entering our lives. Every company that provides digital marketing services are trying to make the best out of AI in order to improve customer service so that they can obtain much deeper information. Advantages of artificial intelligence include improvement in email marketing, gathering consumer data, and tracking sales and the patterns of their audience.

5. Social Messaging Trends

These days, messaging applications like Facebook and Whatsapp are being used for marketing and networking purposes by business owners. Why? Because there are a lot of potential customers on these social media platforms and this can be a great way to connect with them personally. They can gain more and more potential customers if they can gain the audience’s trust.

6. Interactive Content

When you add interactive elements to either your website or your social media handle, it may spark additional interest in your potential customers and thus, it is a great way to add more value to your company and your customers and increase the engagement of your company.

Interactive content may include assessments, quizzes, polls, games, videos, contests, giveaways, and surveys as well. From these methods, contests are a great way not only to keep the current customers motivated but also to gain more potential customers. How? Well, if your current customers participate in a contest and share their results on their social media handles, their peers will see it and get intrigued to take the contest.

7. Programmatic Advertisement

Earlier, managing the Google Ads and other advertisements would soak in a lot of manual work and energy and would be challenging at times. But with programmatic advertisements and automated bidding, things became a lot smoother and faster.

If you utilize this trend, you no longer have to do the guesswork of ad placements. You, being a digital marketing service provider can buy an advertisement in real-time situations and place the ads where you can find potential customers. So, if you own a business of digital marketing services and SEO services as well, then you should take advantage of programmatic advertising and smart bidding to increase your efficiency!

8. Video Marketing

As we all know, video content goes a long way than literature content. People will rather watch the video of the same content of an article which they otherwise had to read. How you can make use of this trend?

You can simply create live videos on platforms like Facebook and Instagram or you can make a video showing how to use your product. This will also help in highlighting the authenticity of your brand and its products.

9. Chat-Bots

Customer service is one of the most important features of a business which determines its efficiency. People expect an instant response from the companies. This helps in building a trust factor between the company and its customers. It is very helpful to have a live chat function on your website and for this, it is best to have a chat-bot ready to answer the questions in the most realistic way possible.

10. All in One Google Listings and Local SEO

Last but not the least, you should make sure your local listings are verified and are kept current on various search platforms. The Google My Business listings provide a wide range of information starting from open hours, services, and your geographical location.

Make sure your company shows up in the “near me” searches. Search engines like Google show relevant results on the top. So you should keep your listings updated so that both your current and potential customers get to know about any changes in the hours, promotions, blog updates, and much more information.

If you are someone who is looking for the digital marketing services. as well as SEO services in the market, then look no further because we, at Inventive Digital Bharat Solutions offer the best services. Take our service yourself and we gurantee you will be satisfied at the end of the day. So without any further ado, contact us to avail the best service!

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