Top 10 Digital Marketing Trends in 2022
2020 was an unprecedented year which not only put a lock all around the world but also threw a lot of challenges at the online business. Digital marketing is such an arena where things are ever-changing. Every day new trends are evolving. As technology is growing and multiplying, digital marketing is becoming more and more challenging.
Digital marketing services range from search engine optimization (SEO) and pay-per-click (PPC) to content marketing and social media. In order to achieve growth in your online business, you would need to follow certain trends that are floating in the market.
In this congested traffic where so many online businesses booming these days, you should be able to retain your existing customers and improve on your engagement and try to generate more traffic and leads for your website and online business.
If you are looking for answers, this article will provide you with 10 such trends of digital marketing that you need to follow in 2022. Let us have a look!
1. SEO for Voice and Visual Search
These days, people prefer voice search over traditional type searching. So voice search is said to be the вЂњnext frontierвЂќ of SEO. The same goes for visual searching. Google has introduced an image recognition AI algorithm which has completely shifted the whole searching system from words to pictures and videos. These daysвЂ™ users can even enter images in the Google search bar to get relevant results.
So if your company deals with digital marketing services and SEO services, then you should definitely consider this hack of image searching because this is a brand new way of bringing in new traffic.
2. Artificial Reality (AR)
AR is gaining a lot of popularity in 2021 and thus many such companies who specialize in digital marketing services and SEO services. will jump right in and incorporate this trend. AR gives users the allowance to view the products in 3D before they make the final call of whether or not they want to purchase the product. AR gives users the real-life experience of shopping in stores.
3. Virtual Reality (VR)
Similar to AR, VR allows the users to вЂњtry onвЂќ the products before they make the final call. You will notice, certain e-commerce sites have this feature of вЂњtry onвЂќ where customers can see how the product will look on them before making the actual purchase. So if you are a company that provides digital marketing services and SEO services, this is a great marketing trend to adopt.
4. Artificial Intelligence (AI)
The world of artificial intelligence is slowly yet very rapidly entering our lives. Every company that provides digital marketing services are trying to make the best out of AI in order to improve customer service so that they can obtain much deeper information. Advantages of artificial intelligence include improvement in email marketing, gathering consumer data, and tracking sales and the patterns of their audience.
5. Social Messaging Trends
These days, messaging applications like Facebook and Whatsapp are being used for marketing and networking purposes by business owners. Why? Because there are a lot of potential customers on these social media platforms and this can be a great way to connect with them personally. They can gain more and more potential customers if they can gain the audienceвЂ™s trust.
6. Interactive Content
When you add interactive elements to either your website or your social media handle, it may spark additional interest in your potential customers and thus, it is a great way to add more value to your company and your customers and increase the engagement of your company.
Interactive content may include assessments, quizzes, polls, games, videos, contests, giveaways, and surveys as well. From these methods, contests are a great way not only to keep the current customers motivated but also to gain more potential customers. How? Well, if your current customers participate in a contest and share their results on their social media handles, their peers will see it and get intrigued to take the contest.