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Top 5 Social Media Trends 2021-22 and How to Use the Trends
Social media trends are ever-changing and ever-growing. 2020 was a game-changer for everything, especially all the social media platforms. While the world was locked, people found a lot of time to dedicate to their social media handles and that has contributed to these social media sites having a major control in our lives. It has become an integral part of our day-to-day lives.
Social media was known to be a medium for communication but along with this fact, nowadays, social media has transformed into a channel for online businesses and brands to connect with their potential target audience.
If you have social media handles and you want to grow, you need to adapt to the changes in the online world. Here are the top 5 social media trends and their applications in your own social media accounts.
1. Live stream videos gaining popularity:
Live stream videos are a great way to connect with the audience. It shows authenticity and it also helps to increase the engagement and reach of your profile. It helps to catch your audience’s attention and you can utilize this to make important announcements.
Even the companies that offer digital marketing services and SMO services can find their potential target audience by coming live and engaging with the audience. It has been recorded that almost 82% of the people on social media platforms like Facebook, Twitter, YouTube, Instagram, and Tumblr prefer live videos.
So conduct impromptu live sessions and collaborate with your fellow colleagues. That way you will be able to increase your reach.
2. Stories are content:
People tend to watch your stories first and this is how stories help in gaining more interactions with your audience than your actual posts. Stories are a great way to keep your target audience updated and announce if you have uploaded any recent post or have an important announcement to make.
So the brands that major in digital marketing services and SEO services should grab this trend and build an organized approach to the stories they want to share. Consistency is the key. You should be regular and you should also have very specific kinds of stories to update every day. Keep uploading good quality content on your stories every day.
3. Memes playing a huge part in the content building:
Memes are a great way to connect with the audience and to build an authentic relationship with the audience. It is a sure-shot digital marketing strategy on social media these days. As a brand that specializes in digital marketing services, you should make your audience feel that you are at par with the audience.
The digital audience “loves” relatable memes. Famous companies like Durex and Manforce have taken memes as their strategy to engage with the audience. So, try to apply this marketing strategy to your business and make memes a major part of your business.
4. Brands adopting AR and VR technology:
Augmented reality (AR) and Virtual reality (VR) are slowly making it in the social media world in 2021. You might have noticed how various e-commerce sites give the users an opportunity to try on the products before purchasing them.
Similarly, platforms like Facebook, Instagram, and Snapchat allow the users to try on different filters to click pictures or shoot videos and share them on their social media and sometimes upload pictures with brand names on them.
This trend is slowly coming in and it is going to transform the social media game completely. You can also step into this game if you offer digital marketing services and SEO services. You can create your brand’s filter and allow your users to use them and share them on their social media handles and this will help you to increase your engagement.
5. Brands connecting with influencers:
If you are a company that offers services like digital marketing services and SEO services, then you can collaborate with your audience who are social media influencers. If they like your services and fall under your target audience, they will help you increase your reach and your website or account will stand tall in all the search engines.
Their audience utilises your service and if they like it, they will also help to increase your followers and engagements. Try to connect with the social media influencers and reach out to them with your services.
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